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Interventions and Approaches

Demand Generation

The Demand Generation Approach

The priority audiences of the project are;

  1. Women who gave birth in the last 12 months and are not using a modern family planning method.
  2. Pregnant women.
  3. Male spouses/partners of women who are pregnant or gave birth within the past 12 months and
  4. Health providers working in the private health facilities.

The project took into cognizance the amount of time a woman spends in the private health facility to develop strategies that will generate her interest and prompt questions about family planning during her clinic visits. This intervention spurs the women to ask questions, seek clarity, and be referred to a trained FP provider. The waiting area within the facility also creates the right avenue for the social mobilizers to approach clients waiting to be attended by skilled health workers with comprehensive FP information.

The PPFP project’s structural approach aims to integrate quality family planning information and referral into the facility’s structure through the following actions:

  • Work with the facility staff to incorporate family planning information into routine health talks during maternal and child health clinic, with providers eventually taking the lead. Entertainment Education videos are also a great resource and are screened during clinic days.
  • Support the health facilities to create an improved waiting room experience that generates discussions on family planning using Social and Behavioural Change Communication materials (SBCC) materials.
  • Ensure the social mobilizers provide prompt referrals to FP provider during MCH clinics
  • Participate in community based activities, such as key life events (baby naming ceremonies).

In-clinic Demand Generation Activities
Community based Demand Generation Activities